Hello! 👋
I’m Charles.

I'm a designer, experience seeker, and storyteller.

Skillset

Human-centred design

I use a human-centred design approach to every project, carrying out user research to deeply understand the people I am designing for.

Project leadership and collaboration

As an experienced project lead, I collaborate with partners to design, test and develop new solutions.

Storytelling

I tell meaningful human stories, with the aim to inspire and influence change across departments.

Simplification and impact

I regularly work to transform ambiguity and complexity into simple, clear, and impactful experiences.

People leadership

I aim to inspire and empower others to be their best selves through an authentic and personal approach.

Experience

Product design
Boots
2024 - Present
Capital One
2018 - 2023
SingleStone
2017 - 2018
Brand design
Elevation Advertising
2013 - 2017
Marketing design
BrightRoll
2010 - 2012
Pacific Columns
2007 - 2009

Recommendations

Technical Manager

"I've really enjoyed and appreciated Charles' participation in all our collaborative team sessions. Regardless of the topic of conversation being covered, Charles always turns up and gets involved in discussions. He is able to complement technical conversations by providing context as to how features could be represented in design - explaining why one solution may be preferred over another."

Principal Design Strategist

"It’s clear Charles is really passionate about developing meaningful customer experiences. He has a really open and flexible way of working and utilises what he’s learning from customer insight to improve his designs in real time. I have no doubt that this will lead to not only an exceptionally high standard visual journey, but one that is crafted and rooted in customer insight."

Innovation Director

"Charles obviously has a lot of product design specific expertise which he actively shares with the team and comes through in all his work. Not only this, but he has gone above and beyond to take the time to educate me around the product design process; driving the planning process for this stream of work and taking me through the journey in an articulate way - confirming himself as a leader within the design space."

Design Associate - (DR)

"Charles takes his time to connect personally and understand me as a person, outside of just a work colleague or designer. This results in a greater mutual understanding and connection that benefits any feedback or advice, as it’s personally suited to match my approach and perspective. Any and all conversations are rooted in honesty with every meeting further progressing this dynamic. There’s genuine empathy which empowers myself and others to simply be themselves and bring our ideas or perspectives to the table."

About me

As a product designer, with over sixteen years of design experience I have had the opportunity to work within a wide range of experiences on a variety of projects. My passion for simple design has driven me to consistently deliver high-quality work that meets user needs and business expectations.
When I'm away from my desk you will likely find me exploring more on an off-road trail, working on my passion project, volunteering as a Scout leader, or spending quality time with my young family.